Explore desire culture’s role in achieving self worth in modern society through the lens of fashion.

​

By staging a “marketing proposal” pitched to corporations by psychoanalysts for controlling the mass consumers desires, this work aims to show the “necessity and impossibility of identity” by stripping down layers of subject position that has been commodified into garment designs for achieving “individuality/worth”, suggesting another way of perceiving the relationship between identity and desire culture today. Thereby disclosing the facade of individuality given to consumers by the construct of desire culture that promotes the idea of “self worth”, to evoke reflection on where values and worth of identity lies.

​

​